Paid Advertising 101
We’ve been talking about paid advertising lately, and so many people have such an issue with paid advertising.
So, I’ve done a short video showing you the #1 thing that will boost your success with paid advertising. It all has to do with setting up your site right.
Check out the video below to see what I mean…
Like this video? Leave your comments below…
Tagged with: paid advertising • website traffic
Filed under: The Biz Model Guru
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Liz Tomey is known as the "Biz Model Guru" because of her vast knowledge of the several different ways to make money online.
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Hey Liz, Thanks for more great info.
so you capture the name and email and you load the autoresponder with more content related to the niche of your offer and re-present the upsell, right?
Yep, that’s one way… There are several things you can actually do.
As soon as they subscribe, you can send them straight to your offer… If they don’t buy you can have your autoresponder keep emailing them till they do.
Or
As soon as they subscribe, you can send them to a free offer (report or whatever) then again use your autoresponder to email them to go to your offer…
Or…
As you can see, I could go on and on…
The point here is to ALWAYS advertise a page where you can get the leads email to do follow up marketing with them.
Liz
Got it…
You are the Guru with a heart…
Hi Liz
I agree that the squeeze page you have shown us is the absolute best in that it has everything to persuade the viewer to sign up.
My question is: If I have no testimonials, then what can I use
instead as social proof?
Thanks
Marcie
VERY good question… Let me give you an example of something I’m doing right now using social proof. I am doing a salesletter right now for my OutdoorLifePLR.com site. On this site I’m trying to get the point across that niche marketing is the way to go.
Well I don’t have any testimonials to back that up, however, I do know that Frank Kern, Ed Dale, Eben Pagan, and many more have made millions in other niches. So instead of a testimonial on that page, I’m going to have a little box with a case study for each of these guys. The caste study on these super stars will be proof that you can make a lot of money in niche marketing.
So one example of social proof would be the use of case studies. Statistics are another good social proof example. If you can quote true statistics on something that’s showing people proof.
Here’s a great article from DoshDosh.com (which I read and love) on using social proof. http://www.doshdosh.com/social-proof-optimization/
Liz